G2kala
2018 – 2022
Developed as a work assignment for G2kala Company.
Incorporates complete brand identity, UX/UI design, and service design for an e-commerce company specializing in home improvement supplies.
Brand.Identity
Color Scheme
Yellow is the main color for visibility and relevance to construction, with dark red accents used sparingly. The background is light grey with dark grey text for readability.
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Typography
Iranian Sans
Avant Garde
Bauhaus
Logo
The name ‘G2’ derives from Jitou, a village near Tehran and the founder’s birthplace, while ‘kala’ means ‘product’ in Persian, indicating the company’s focus. The logo features a house silhouette, highlighting its connection to home improvement.
Stationery
Promotional Graphics
UX/UI
Iconography
Interactions
Responsive Design
Product Page
The product page is clear and user-friendly, featuring a calculator for tiles and carpets that estimates needed quantities based on room size.
Checkout Process
The checkout process is structured in clear steps to prevent confusion, allowing users to review and edit information as they proceed. The steps are: Cart Verification, User Authentication, Address/Pickup Details, Payment Options.
Order Tracking
After checkout and payment, the product tracking page displays the order’s progress in intuitive stages: order placed, order accepted, order shipped, and order received.
Product Return
Similar to checkout, the product return process is step-by-step, minimizing confusion and providing users with ample options and information.
